SOCIAL MEDIA MANAGEMENT
Strategy, content creation and community management.
Result: multiplied engagement, loyal community.
Freelance Social Media • Sport
SPORTS CREATIVE
SPORTS CREATIVE
COPY
Social Media Manager for the sporting elite.
I turn your digital strategy into measurable results.
Years of experience
Elite clients
Views generated
Followers managed
X / Twitter
Instagram
TikTok
Snapchat
LinkedIn
MY SERVICES
SPORTS CREATIVE
Viral content, recurring formats, trending styles. No more blank page syndrome.
LIVE MATCH
Real-time coverage of your matches and events. Before, during and after.
Before, during and after the matchPORTFOLIO
200K followers Women's team — #1 worldwide Men's team
200K
Followers Women's team
1.5M
Followers FFF
11M
Followers EDF Masc.
#1
#1 Instagram worldwide
Account launch, copywriting and community management for 3 accounts simultaneously. Matchday storytelling, World Cup coverage and editorial crisis management.
+40% growth, 23M views
+40%
Followers growth
23M
Total views
182
Videos created
+249%
Comments
TikTok content creation, face-cam and sports storytelling. Trend-spotting, short engaging formats and live coverage of Super Bowl LVIII.
+363% interactions, TOG as a viral weapon
+98%
New followers
+363%
Interactions
33.7M
Site visits
TOG
Viral format created
Multi-platform Social Media Management for a sports media outlet. Creation of viral formats, creative copy and performance-driven content strategy.
+85% engagement through creative copy
+85%
Engagement
2.5M
Impressions
+120%
Growth
52
Active weeks
Custom copy creative to make golf accessible and viral. Scripts, hooks and engaging texts on TikTok and Instagram for 52 weeks.
+150% engagement, 18M views
+150%
Engagement
18M
Total views
+25K
New followers
CAN
2025 coverage
Community management and live coverage of AFCON 2025. Real-time editorial strategy, simultaneous management on Facebook, Instagram and X.
x3 sur la performance des posts
+25%
Engagement
x3
Performance posts
100%
Rebranding
365
Days of support
Brand audit, editorial rebranding and content strategy across 4 platforms. Project management, identity overhaul and format optimization.
MY PROCESS
Week 1-2
AUDIT & BENCHMARK
Complete analysis of your social media presence. Competitive study. Identification of quick wins to activate immediately.
Quick wins included
Week 3-4
CONTENT PILLARS & CALENDAR
Defining your editorial pillars. Creating an annual calendar. No more last-minute improvisation.
Annual planning
Week 5-6
TEMPLATES & TOOLS
Creating your reusable templates across all platforms. Practical tools delivered ready-to-use.
Ready-to-use
Ongoing monitoring
Optimization and Inspiration
Monthly data-driven reporting. Monthly meeting for viral concepts and content.
Weekly follow-upABOUT
François De Chiara
Sports Social Media Expert
10+
Years
30M+
Views
5
Clients
I've worked with FFF, NFL and Flashscore. Over 10 years of experience in sports digital marketing.
30M+ views generated. Communities built from scratch. #1 worldwide on Instagram with the French national team.
My role: turning every sports news story into measurable results.
Copy Creative
Viral formats adapted to each platform and audience.
Growth Strategy
Proven organic growth with measurable results
Live Coverage
Real-time coverage of major sporting events