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LIVE
MATCH

Real-time coverage of your sports events
on all platforms simultaneously.

Cover your event Learn more

THE LIVE SERVICE

In sport, everything happens in real time. A goal, a try, an ace, a touchdown: every decisive moment must be captured, contextualized and broadcast within seconds across all your platforms.

I covered the Qatar 2022 World Cup for the FFF, the Super Bowl for NFL France and major competitions for the FFG. This experience allowed me to develop a rigorous methodology guaranteeing reactive and flawless coverage.

Every live is prepared in advance: dedicated editorial strategy, pre-designed templates, statistical data ready to use. Goal: publish in under 30 seconds after every key moment.

COVERED PLATFORMS

Each platform plays a specific role in live coverage. The goal: simultaneously cover all channels to maximize reach and real-time engagement.

X / TWITTER — LIVE-TWEET
Minute-by-minute event coverage. Live-tweet of every key moment: commentary, tactical analysis, real-time statistics. Interactions with the community and journalists throughout the match.
INSTAGRAM — STORIES LIVE
Real-time Stories with pre-designed visuals, updated scores, reactions and interactive polls. Feed posts for key moments (goals, victories, records). Instant Reels of highlights to capture the emotion of the moment.
TIKTOK — INSTANT CLIPS
Short clips captured and edited in real time during the event. Face-cam reactions, hot takes, quick edits of highlights with trending music. Content designed to go viral immediately after publication.
SNAPCHAT — BACKSTAGE
Exclusive behind-the-scenes event content. Backstage access, locker room atmosphere, technical zone, fan reactions. Ephemeral and authentic format giving privileged access to the event for a young audience.

EVENT TYPES

FOOTBALL
Ligue 1, Champions League, World Cup, Euro, national team friendlies. Complete coverage from pre-match to post-match debrief with line-ups, analyses and statistics.
NFL / AMERICAN FOOTBALL
Regular season, playoffs, Super Bowl. Adaptation to off-peak times (evening or night games), coverage of London and Paris games, and educational content for audiences discovering the sport.
GOLF
Major tournaments, French Open, Ryder Cup, federation competitions. Hole-by-hole coverage of leaders, real-time leaderboards, highlights of spectacular shots and post-round interviews.
TENNIS
Roland-Garros, Grand Slams, Masters. Point-by-point coverage of key matches, real-time performance statistics, flash interviews and behind-the-scenes of the professional circuit.
MULTI-SPORTS
Olympic Games, World Championships, AFCON, Basketball, Rugby, Handball, Athletics. Rapid adaptation capability to any sport and any competition format.
CORPORATE EVENTS
Press conferences, draw ceremonies, sports galas, jersey launches, sponsor events. Coverage adapted to institutional and partner stakes.

COVERAGE PROCESS

PRE-MATCH
  • - Research and preparation of statistical data
  • - Creation of pre-designed visual templates
  • - Preparation of scenarios (goals, victory, defeat, extra time)
  • - Client briefing on key messages
  • - Technical tests on all platforms
  • - Publication of pre-match content (line-ups, stakes, predictions)
DURING THE MATCH
  • - Minute-by-minute live-tweet on X
  • - Real-time Stories on Instagram and Snapchat
  • - Instant clips on TikTok
  • - Goal/highlight visuals published in under 30 seconds
  • - Continuous community interactions
  • - Real-time score and statistics updates
POST-MATCH
  • - Final result visual on all platforms
  • - Best-of and highlights edited quickly
  • - Summary thread with match analysis
  • - Key statistics and individual performances
  • - Debrief content for the following day
  • - Live performance report

LIVE EXAMPLES

FFF — FIFA WORLD CUP QATAR 2022
Full coverage of the FIFA World Cup for the French men's national team and simultaneous follow-up on the French women's national team. Real-time publishing on Instagram (Stories + Feed), community management during matches with peaks of millions of interactions. Coordination with the FFF communications team for exclusive content from Qatar.
NFL FRANCE — SUPER BOWL LVIII
Live coverage of Super Bowl LVIII for the French audience on TikTok and Snapchat. Adapted to late-night scheduling with coverage starting at 6pm and running past midnight. Face-cam, live reactions, clips of the best plays and educational content for audiences discovering American football. Record engagement with an active community despite the late hour.
FFG — MAJOR COMPETITIONS
Live coverage of federation tournaments and major golf competitions. Hole-by-hole follow-up of French golfers in competition, real-time leaderboard updates, highlights of spectacular shots. Adapting the live format to golf's specific requirements: multi-day coverage, multiple simultaneous players and evolving leaderboard stakes.

REACTIVITY GUARANTEES

Reactivity is the key to successful live coverage. In sport, every second counts. A goal published 2 minutes too late loses 80% of its engagement potential. That's why I've developed a methodology and tools that guarantee optimal reactivity.

REACTION TIME
  • < 30 seconds: Tweet/text post after a key moment
  • < 60 seconds: Goal/score visual published
  • < 2 minutes: Instagram Story with adapted visual
  • < 5 minutes: TikTok video clip of the highlight
  • < 15 minutes: Half-time summary thread
TOOLS & METHODOLOGY
  • Pre-designed templates: Visuals prepared in advance, editable in one click
  • Dual screen: Match + publishing tools simultaneously
  • Keyboard shortcuts: Optimized workflow to publish in seconds
  • Databases: Statistics and historical facts instantly accessible
  • Prepared scenarios: Pre-written content for every possible scenario
100+
Sports events covered live on social media
30 SEC
Average reaction time for publishing a key moment
4+
Platforms covered simultaneously during each event
0 RATE
No missed moment across 100+ events covered

COVER YOUR EVENT

A match, a tournament, a sports event to cover on social media?
Let's discuss your live coverage.

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