SPORTS BETTING
COPYWRITING SERVICES
Specialist copywriter for bookmakers and iGaming.
Strategy guides, bookmaker reviews, SEO articles. References: OddsScanner, North Star.
They trusted me
About the copywriter
François De Chiara
SEO and sports betting copywriting since 2022. I write for bookmakers, odds comparators and French-speaking iGaming media — strategy guides, operator reviews, high-intent commercial content.
🎓 BA in Applied Modern Literature (Sorbonne Paris IV) · Master's in Digital Marketing (Campus Fonderie de l'Image) · Copy House member · See my full background →
WHY A SPECIALIST SPORTS BETTING COPYWRITER?
Sports betting is a technical universe. Odds, value bet, Asian handicap, free bet, cashout, Kelly criterion, Martingale system, under/over: a generalist copywriter rarely masters this vocabulary, let alone the expectations of your audience. See the full glossary (50+ terms) →
My content is written by a sports enthusiast who understands punters' codes and the SEO requirements of your target bookmakers. Every article is designed to rank on high-intent commercial queries — comparison sheets, strategy guides, glossaries.
The sector being classified as YMYL (Your Money Your Life) by Google, editorial quality is no longer optional. Real expertise, sources, rigour: this is what makes the difference between indexed content and buried content.
SPORTS BETTING VERTICALS COVERED
Vocabulary and editorial angles vary drastically from one sport to another. I write on 8 major sports betting verticals, adapting tone, references and betting mechanics to each audience.
CLIENT REFERENCES
Published examples:
- Long-tail SEO articles
- Strategy guides and betting methods
- Conversion-focused editorial content
- Strict adherence to editorial constraints (responsible gambling, ANJ)
Related editorial coverage
In addition to my sports betting missions, I covered the 2026 AFCON social media coverage for AfrikFoot — a proving ground for my dual expertise: deep sports understanding and mastery of digital editorial codes. See the AfrikFoot portfolio →
NETWORK & EDITORIAL QUALITY
I am an active member of Copy House — France's leading community of professional copywriters.
Concretely, what does this bring you?
- Peer review by expert copywriters before every sensitive delivery. Your content goes through a quality filter that few freelancers can offer.
- Continuous monitoring of copywriting techniques that convert: proven structures, SEO frameworks, hook formulas, high click-through hooks.
- Continuous learning of the latest market developments — Google algorithms, AI Overviews, iGaming brand expectations.
- Network of specialists activatable for multilingual missions or large volumes, while keeping a single point of contact.
CLIENT TESTIMONIALS
"François is a serious, competent and very attentive copywriter. He understood our expectations, worked efficiently and delivered relevant texts, with regard to writing, text harmony and SEO."
"Excellent copywriter, truly quality work. He delivered text above my expectations."
TYPES OF CONTENT PRODUCED
COLLABORATION PROCESS
BRIEF & SEO ANALYSIS
Definition of SEO targets, SERP analysis, search intent identification, primary and secondary keywords.
RESEARCH & STRUCTURE
Topic documentation, source verification, detailed outline approved before writing. No article written without an approved outline.
WRITING & COPY HOUSE PEER REVIEW
Content writing, then peer review by a Copy House member on sensitive missions. Double quality validation.
DELIVERY & ITERATIONS
Delivery in the agreed format (Google Docs, CMS, Markdown). Two rounds of revisions included for adjustments.
FREQUENTLY ASKED QUESTIONS
What types of sports betting content do you produce?
Strategy guides (accumulators, Asian handicap, Kelly criterion, Martingale system, under/over), bookmaker reviews, odds comparisons, SEO articles, glossaries, tipster content and CRM emails.
What references do you have in the sports betting sector?
J'ai rédigé des guides experts pour OddsScanner (pari combiné, under/over, critère de Kelly, handicap asiatique, système Martingale) et travaillé pour North Star. J'ai également couvert la CAN 2026 en social media pour AfrikFoot.
Are you familiar with regulations like ANJ / UKGC?
Yes. The content I write complies with legal obligations for sports betting in France (ANJ): responsible gambling notices, age restrictions, non-incentivising communication. I adapt to UKGC and ADM requirements for UK and Italian markets.
Do you work in multiple languages?
French is my main writing language. I can brief and supervise English and Italian productions through my network, and adapt content to target markets.
How do you guarantee editorial quality?
Every piece of content is peer-reviewed within the Copy House community — France's leading community of professional copywriters. This double validation ensures clarity, accuracy and conversion.
Do you work with competing bookmakers?
A sector exclusivity clause can be negotiated depending on your project. By default, I treat each client with complete editorial confidentiality.
START YOUR PROJECT
Bookmaker, odds comparator, iGaming media?
Request a personalised quote. Reply within 48h.