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Football North Star AfrikFoot Facebook Instagram X Community Manager Content Creator

AFRIKFOOT
+308% INSTAGRAM

AFCON 2025: 1,240 posts in 5 weeks, 2.4M impressions on a single post.
Live coverage of 100% of matches on Facebook, Instagram and X.

+308%
Instagram growth
2.4M
Impressions (top post)
1 240
Posts in 5 weeks
100%
Matches covered live

CONTEXT & BRIEF

January 2025. The Africa Cup of Nations is held in Morocco. AfrikFoot, the go-to media for African football, is tasked with delivering complete live coverage of the tournament.

The objective: cover 100% of matches across 3 platforms simultaneously. Every goal, every incident, every record, posted in under 5 minutes.
5 weeks of maximum intensity, 24/7.

Target platforms: Facebook for the mature community, Instagram for discovery via Reels and Stories, X for live threads and real-time reactions.

AfrikFoot belongs to the North Star group, founded by Yohann De Coopman, which also owns Foot Mercato. The model is built on affiliation: social media generates qualified traffic to the website.

CHALLENGE & STRATEGY

The Challenge

Intense competition among African media. Dozens of accounts cover the AFCON in real time. To stand out: be the fastest, the most relevant, the most emotional.

24/7 reactivity over 5 weeks. Evening matches, unpredictable incidents, historic records. Every minute counts.
Multi-cultural audience: French-speakers, English-speakers, Arabic-speakers. Content must resonate across borders.

The Strategy

Systematic live coverage: posting within 2 to 5 minutes of each key event. Lineups, goals, incidents, results.
No delay: speed creates virality.

Emotional content: celebrations, controversies, sporting dramas.
Platform-adapted multi-format: long posts on Facebook, Reels on Instagram, live threads on X.
Instant infographics for standings and statistics.

CONCRETE MISSIONS

100% Live Coverage
Lineups, goals, incidents, results. Every match covered in real time across 3 platforms. Immediate post-match reactions with analysis and updated standings.
Continuous Instagram Stories
Behind-the-scenes, tournament backstage, highlights in stories. Discovery format to capture a young, organic audience on Instagram.
Highlight Video Clips
Goals, celebrations, controversies. Fast editing with CapCut to capture raw emotion. Short formats optimised for viral sharing.
Live Infographics
Standings, statistics, records. Infographics created with Canva and published in real time. Visual format that drives sharing and saves.
Live Threads on X
Real-time conversations with the community during matches. Instant reactions, debates, predictions. +15% engagement vs standard posts.
Platform-Adapted Multi-Format
Facebook: long posts + videos. Instagram: Reels + Stories. X: threads + reactions. Each platform has its own format, tone, and rhythm.

RESULTS BY PLATFORM

Follower growth comparison, AFCON 2025
Instagram
+308%
Facebook
+48%
X (Twitter)
+6.7%
Instagram
START: 1.2K
5 000
POSTED IN 2 MIN
+308%
FOLLOWER GROWTH
1 2005 000
TOP POST — SEN-MAR INCIDENT
IMPRESSIONS 2.4M
ENGAGEMENTS 149K
REACTION 2 MIN
Facebook
START: 53K
78 209
+48%
FOLLOWER GROWTH
53 00078 209
TOP POST — SADIO MANÉ RECORD
IMPRESSIONS 682K
ENGAGEMENTS 11K
FORMAT STORYTELLING
X (Twitter)
START: 19.3K
20 600
+6.7%
FOLLOWER GROWTH
19 30020 600
TOP POST — LIVE MATCH THREAD
IMPRESSIONS 92K
ENGAGEMENTS 1 600
FORMAT THREADS LIVE

TOP 3 MOMENTS AFCON 2025

Senegal-Morocco Incident
Moroccan police intervention during a live match. Post published 2 minutes after the incident. Result: 2.4M impressions, 149K engagements on Instagram. Perfect timing transformed into explosive virality.
Sadio Mané Record
Mané surpasses Salah, Drogba and Eto'o. Emotional storytelling + infographic published immediately. Result: 682K impressions, 11K engagements on Facebook. Emotion beats raw information.
Live Match Threads
Real-time conversations with the community during knockout matches. Result: +15% engagement vs standard posts on X. Live dialogue builds loyalty and drives virality.

TOURNAMENT OUTPUT

420
Posts Facebook
470
Posts Instagram
350
Posts X (Twitter)
1 240
Total in 5 weeks

1,240 posts in 21 days, i.e. 60 publications per day across 3 platforms simultaneously.
Each post adapted to the format, tone and specific audience of its platform. Zero duplicated content.

LONG-TERM IMPACT

Instagram Community x3
Qualified, engaged audience. Followers gained during AFCON 2025 remain active. A solid base for future competitions.
African Football Reference
Legitimacy established as the go-to media for live African football coverage. Reinforced credibility with fans and partners.
Foundation for the Future
Solid foundation for future competitions: AFCON 2027, World Cup qualifiers. Proven process, loyal audience, validated formats.

LIVE COVERAGE

AFRIKFOOT
Instagram
@afrikfoot
AFRIKFOOT
Instagram
@afrikfoot
AFRIKFOOT
Instagram
@afrikfoot
AFRIKFOOT
Instagram
@afrikfoot
AFRIKFOOT
Reel
@afrikfoot
DOUNYA MESLI
Reel
— — —
@dounya_mesli

TOOLS & TECHNOLOGIES

Meta Business Suite Hootsuite CapCut Canva Azzuu Captions

NEED LIVE COVERAGE?

Want explosive live coverage for your next sporting event? 1,240 posts in 5 weeks — that's my pace. Let's talk.

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