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American Football Agence IMG NFL France TikTok Snapchat Content Creator

NFL FRANCE
TIKTOK DOMINATION

23 million views and +40% followers in 1 year. Face-cam, storytelling and Super Bowl LVIII live coverage.

NFL.FR
TikTok
ID · 7342566012409089312 @nflFrance
23M
Total views (182 videos)
210K
Followers (+40% in 9 months)
127K
Avg. views / video
+248%
Comments (vs 2022)

CHALLENGE & SOLUTION

The Challenge

TikTok France was underperforming against direct competitors: NBA, F1, Ligue 1. American football remains a niche sport in France. The audience does not know the rules, the players, or the NFL culture.

Complex terminology, time zone gaps, passive community. The challenge was to turn an "incomprehensible" sport into viral content for French Gen Z.

The Solution

Accessible storytelling: rule breakdowns, profiles of French players in the NFL, behind-the-scenes. Every video designed to be understood by someone new to the sport.

Personalised face-cam to create a human connection. Reactivity to TikTok trends. Live coverage of Super Bowl LVIII from Las Vegas. AI to optimise hooks, titles and thumbnails.

CONCRETE MISSIONS

182 TikTok Videos
3-4 videos per week. Short formats, punchy hooks, dynamic editing. Every video optimised for the TikTok algorithm and organic virality.
Editorial Strategy
Player storytelling, accessible technical explanations, season highlights. An editorial calendar aligned with the NFL rhythm: pre-season, regular season, playoffs, Super Bowl.
Community management
Comment replies, proactive community engagement. Building a real dialogue with American football fans in France and converting the curious.
Event Coverage
Super Bowl LVIII (Las Vegas), Draft, playoffs. Real-time multi-format content. Pre-match, live reactions, post-victory celebrations to capitalise on the event.
Snapchat Stories
Daily stories, exclusive behind-the-scenes content, custom NFL filters. An ephemeral format that creates urgency and builds a complementary audience to TikTok.
AI & Optimisation
A/B tests on hooks and titles via ChatGPT. Asset generation with Runway AI. Metricool analytics to iterate quickly on performing formats.

TOP-PERFORMING FORMATS

"Explain the NFL to me"
Demystifying American football technical terms. An educational format that makes the sport accessible. Result: 150K+ avg views per video.
NFL.FR
TikTok
ID · 7306155362669940001 @nflFrance
Face-cam Reactions
Match analysis with emotion and authenticity. The signature format that created a direct connection with the community. Result: 200K+ avg views.
French Players in the NFL
Storytelling about compatriots playing in the NFL. The patriotic angle that reaches an audience beyond American football fans. Result: 180K+ avg views.

DETAILED RESULTS

+40%
TikTok follower growth
23M
Total views generated
+248%
Comments vs 2022
+65%
Likes
+57%
Shares
127K
Avg views / video
182
Videos produced

A niche sport can explode on TikTok with the right creative angle. 182 videos, 23M views, 127K avg views per video. Comments multiplied by 2.5, likes jumped 65%, shares 57%. Proof that tailored storytelling always beats generic content.

COLLABORATION & TEAM

Project carried out in collaboration with
IMG — Agence internationale de sports et divertissement

Mission carried out via IMG agency on behalf of the NFL.
My role: Freelance Social Media Manager & Content Creator.
TikTok and Snapchat content creation, video storytelling, event coverage and community management.

TOOLS & TECHNOLOGIES

TikTok Creator Studio CapCut Runway AI ChatGPT Metricool

CLIENT TESTIMONIAL

[Placeholder] Testimonial coming soon — François understood Gen Z codes and adapted NFL content for French audiences. His TikTok mastery and reactivity during the Super Bowl were remarkable. The results speak for themselves: +40% growth and 23M views.

Responsable Digital
NFL France

SUPER BOWL LIVE

SB LVIII
TikTok
01 Stadium preparation
SB LVIII
TikTok
02 Arriving at the stadium
SB LVIII
TikTok
03 Players entering
SB LVIII
TikTok
04 Final touchdown
SB LVIII
TikTok
05 Chiefs champions

GROW YOUR TIKTOK AUDIENCE?

Want to conquer a new audience on TikTok or Snapchat? Let's talk about your content strategy.

Contact me See FFG →
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