SOCIAL MEDIA
MANAGEMENT
Strategy, content creation and community management.
Result: multiplied engagement, loyal community.
THE COMPLETE SERVICE
Sports social media demands far more than a simple online presence. It requires an understanding of the codes, rhythm and audiences of sport.
I handle every aspect of your digital presence. Editorial strategy, viral content creation, community management. Monday to Sunday.
Federation, club, sports media: I adapt to your objectives. Result: concrete, measurable performance.
MANAGED PLATFORMS
CONTENT TYPES CREATED
COMMUNITY MANAGEMENT
Sports community management is an art form in its own right. Sports fans are among the most demanding communities online. Every interaction counts.
My method rests on four pillars:
- Maximum reactivity: Fast responses to comments, private messages and mentions. Increased presence during key moments (matches, transfers, announcements).
- Authentic tone: Adopting your brand's tone of voice while keeping the spontaneity that makes sports communities tick. Humour, expertise and closeness.
- Proactive moderation: Handling sensitive situations, filtering inappropriate content and maintaining a healthy, constructive discussion space.
- Strategic engagement: Targeted interactions with influencers, journalists and key accounts in the sports ecosystem to amplify your visibility.
EDITORIAL STRATEGY
A solid editorial strategy is the foundation of any high-performing social media presence. I build a tailor-made editorial plan for each client, taking into account the sports calendar, your organization's key moments and your audience's habits.
REPORTING & KPIs
Every action must be measurable. I provide detailed and transparent reports to track the evolution of your social media performance and justify the return on investment of every action taken.
- - Follower growth and retention rate
- - Engagement rate per post and per platform
- - Organic reach and impressions
- - Click-through rate and conversions
- - Community sentiment
- - Competitive benchmark
- - Concise weekly report
- - Detailed monthly report with recommendations
- - Quarterly strategic review
- - Accessible real-time dashboard
- - Post-event analysis for each live
- - Quarterly sector benchmark
CLIENT BENEFITS
COLLABORATION PROCESS
INITIAL AUDIT
Analysis of your current presence. Competitive benchmark. Identification of opportunities and objectives.
EDITORIAL STRATEGY
Editorial strategy, tone of voice, signature formats. Editorial calendar planned in line with your objectives.
DAILY EXECUTION
Operational execution: content creation, publishing, community management, live event coverage and daily interactions with your community.
REPORTING & OPTIMIZATION
Continuous performance monitoring, regular reporting and strategy adjustment. Weekly check-ins to review results and areas for improvement.
PACKAGES
- Management of 2 platforms
- 10 posts per week
- Basic community management
- Monthly editorial calendar
- Monthly reporting
- 1 weekly check-in
- Management of 4 platforms
- 20 posts per week
- Advanced community management
- Bi-monthly editorial calendar
- Weekly reporting
- Live event coverage
- Custom signature formats
- 2 weekly check-ins
- Management of 6+ platforms
- Unlimited posts
- Premium community management 7 days/7
- Complete editorial strategy
- Real-time reporting + dashboard
- Live coverage of all events
- Signature formats + creative copy
- Social media art direction
- Priority availability
START YOUR MANAGEMENT
Want to delegate the management of your sports social media?
Request your free audit. Response within 48h.