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MY PROCESS

A proven 4-step methodology to maximise your impact on sports social media.

THE 4 STEPS

AUDIT & STRATEGY

Everything starts with a full immersion in your digital ecosystem. I deeply analyse your current social media presence, your direct competitors, and sports sector trends. This audit phase allows me to understand your strengths, weaknesses, and untapped opportunities.

Duration
1 to 2 weeks depending on your organisation's size and the number of platforms to audit.
Outils
Competitive analysis, digital presence audit, sports sector benchmark.

Deliverables:

  • Complete audit report with SWOT analysis of your social media presence
  • Personalized and prioritized strategic recommendations
  • Sample editorial calendar adapted to your sports activity
  • Definition of KPIs and measurable objectives

CONTENT CREATION

Content creation is the heart of my expertise. I design viral formats built specifically for the sports world: creative copy that grabs attention, tells stories, and drives engagement. Every piece of content is adapted to the target platform and your audience.

Approach
Daily sports news monitoring, innovative format brainstorming, multi-platform production.
Formats
Creative copy (Levels, The Intern, Cinematic Storytelling), visuals, short videos.

Production workflow:

  • Creative brief aligned with editorial strategy
  • Creation and writing of multi-format content
  • Client validation with integrated feedback
  • Publication optimized according to best posting times

EXECUTION & LIVE

Execution is more than scheduling posts. It's constant presence, unshakeable responsiveness, and the ability to seize every opportunity in real time. Sport is unpredictable — your community manager must be too, turning every big moment into viral content.

Organisation
Rigorous weekly planning, automated publishing via professional tools, ongoing monitoring.
Responsiveness
Live coverage of sporting events, real-time newsjacking, reaction to key moments.

Community management:

  • Fast and engaging responses to community comments
  • Proactive moderation of discussion spaces
  • Strategic engagement with influential accounts in the sector
  • Crisis management and sensitive communication

ANALYSIS & OPTIMIZATION

Data doesn't lie. Every action is measured, every result analysed. I turn numbers into actionable insights to continuously optimise your strategy. The goal: constant performance improvement and a demonstrable ROI.

Tracked KPIs
Engagement rate, organic reach, impressions, audience growth, conversions and traffic generated.
Reporting
Detailed monthly report with analyses, real-time dashboard accessible at any time.

Iterations and optimization:

  • Systematic A/B testing on formats and posting times
  • Continuous optimization based on performance data
  • Strategy adjustment based on market trends
  • Algorithmic monitoring of platform evolutions
  • Editorial inspiration — creative copy formats that drive engagement and differentiate your account

TIMELINE TYPE OF A PROJECT

Here is the typical flow of a collaboration over the first 3 months. Every project is unique, but this timeline gives a clear view of the key phases and their sequence.

WEEK 1-2
Audit and immersion phase
Full analysis of your digital ecosystem, competitive audit, interviews with your teams. Delivery of the audit report and strategic recommendations.
WEEK 3-4
Setting up the strategy
Validation of the editorial strategy, content calendar creation, definition of the editorial guidelines and brand standards.
MONTH 2
Launch and production
Content production kicks off, first publications, community management routines established and first live events covered.
MONTH 3
Optimisation and ramp-up
First performance review, data-driven strategic adjustments, ramp-up of production and optimisation of top-performing formats.
MONTH 3+
Cruising speed and iterations
Full cruising speed reached. Monthly reporting, continuous optimisation, format innovation and adaptation to emerging sports sector trends.

FREQUENTLY ASKED QUESTIONS

The audit phase typically takes between 1 and 2 weeks, depending on your organisation's size and the number of platforms to analyse. For a sports organisation active on 3 to 5 networks, expect around 10 working days. This timeframe includes competitive analysis, an audit of your existing accounts, and writing the recommendations report.
First engagement results are visible within the first weeks of content production. Significant audience and reach growth typically emerges between months 2 and 3. For structural, lasting results (brand positioning, loyal community), expect 4 to 6 months of continuous collaboration.
The posting volume is defined during the strategy phase and depends on your goals, budget, and target platforms. On average I recommend between 5 and 15 posts per week across all networks, with a pace adapted to each platform. Competition periods and sporting events may require a higher cadence.
Live coverage is planned in advance with a calendar of sporting events to cover. On match day, I'm connected in real time to create and publish reactive content: scores, highlights, reactions, memes, and live creative copy. I also prepare pre-built content (templates, possible scenarios) to maximise responsiveness.
I use a professional suite of tools at each stage: Hootsuite and Sprout Social for scheduling and publishing, Canva and Adobe Creative Suite for visual creation, Google Analytics and native platform analytics for performance tracking. For monitoring, I use real-time tools adapted to the sports sector.
The collaboration is smooth and transparent. We agree on a preferred communication channel together (Slack, Teams, WhatsApp). You receive a weekly schedule with planned content, real-time dashboard access, and a detailed monthly report. Regular check-ins are scheduled to adjust strategy and validate creative directions.
Yes — I work with national federations (FFF, FFG), sports media (Flashscore, AfrikFoot), and international leagues (NFL France). My process adapts to each organisation's size and specific needs. What matters is a shared passion for sport and the ambition to create content that makes an impact.
Every project is unique and the budget depends on the scope of services, the number of platforms, and the content volume. I offer a free initial audit to precisely define your needs and build a bespoke proposal. Get in touch to discuss with no commitment.

START THE PROCESS

Ready to transform your sports social media strategy?
Let's start with a free audit of your digital presence.

Request a free audit