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Golf Agence Alatack FFG TikTok Instagram Copy Creative

FRENCH GOLF
FEDERATION

6.1M views in 6 months. Views x2.5 vs the previous period. Copy Creative + Social Media Management to make golf go viral.

FFG
TikTok
ID · 7568448734732848406 @ffgolf
6.1M
Total views (x2.5)
+20K
New followers (+110%)
53K
Avg views / video (+91%)
52
Active weeks (0 breaks)

CHALLENGE & SOLUTION

The Challenge

Golf suffers from an elitist image on social media. Mature audience, institutional content, low engagement. Young people don't identify with golf as it's presented online.

Another problem: seasonality. Federations stop posting off-season. Result: the audience loses interest, the algorithm penalises, growth stagnates. The pace had to be maintained for 52 weeks.

The Solution

Bring in a younger audience through funny and scripted videos. Storytelling with French golfers: humanise the sport, make it accessible and spectacular. Every piece of content designed to break the elitist image.

Leverage seasonal moments and key events: Champions League Final, Father's Day — golf shows up everywhere. Tracking viral trends (Italian Brainrot, Roland Garros) to capture attention beyond golf fans. Spectacular games and challenges to create shareable content.

CONCRETE MISSIONS

Copy Creative
Storytelling with French golfers. Narratives that make golf accessible and spectacular. Every post tells a story — not just a result. Active collaboration since December 2024.
Seasonal moments & key events
Leveraging key moments of the year to create viral content: Champions League Final, Father's Day. Golf joins the general news cycle through creative newsjacking.
Trend tracking
Constant monitoring of viral trends: Italian Brainrot, Roland Garros, and other current trends. Adapting each trend to golf to ride the virality wave and reach new audiences.
Spectacular games & challenges
Creating playful and spectacular content around golf. Challenges that break the mould, showing the sport from a fun and shareable angle. Golf like you've never seen it.
Annual editorial calendar
Seasonal recurring themes + golf events. Every week is planned. Off-season: evergreen content, humour, anecdotes. 52 active weeks, zero downtime.
Funny & scripted videos
Bringing in younger audiences through humorous content. Scripted videos that show golf with a fresh, offbeat and entertaining angle to attract younger viewers.

TOP PERFORMING CONTENT

Champions League Final
Newsjacking: golf crashes the Champions League Final. Behind-the-scenes and offbeat content. The most unlikely sport at the biggest football event of the year. Result: 600K views.
FFG
TikTok
ID · 7509881862035197206 @ffgolf
FFG
Instagram
seasonal @ffgolf
Father's Day
Creative take on Father's Day with a golf twist. A seasonal moment turned into viral content through an original, emotional angle. Result: 850K views.
"Golf isn't complicated"
Comedy video that demystifies golf with an offbeat tone. The format that proves golf can be funny, accessible and viral. The content that broke the elitist image of the sport.
FFG
TikTok
ID · 7538093325446827286 @ffgolf

DETAILED RESULTS

6.1M
Total views generated
x2.5
vs previous period
+110%
Follower growth
+91%
Avg organic views

6.1M views in 6 months — x2.5 compared to the previous period. +20K new followers (+110%). 53K avg views per video (+91%). And above all: 52 active weeks. Proof that a "niche" sport can explode on social media with the right storytelling, humour and unwavering consistency.

TOOLS & TECHNOLOGIES

CapCut Canva Nano Banana
NANO BANANA
Instagram
DJE58Hoqpg1 @ffgolf
NANO BANANA
Instagram
DIqTHm-M-Mi @ffgolf

Nano Banana

CLIENT TESTIMONIAL

[Placeholder] Testimonial coming soon — François broke the codes of golf on social media. His ability to make the sport accessible and spectacular transformed our audience. 6.1M views and +110% growth, the numbers speak for themselves.

Communications Director
French Golf Federation

YOUR SPORT DESERVES VIRAL CONTENT

Want to transform how your sport is perceived on social media? Copy creative, storytelling and strategy that generate measurable results. Let's talk.

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