THE GOAT TOURNAMENT:
18 MONTHS OF VIRAL CONTENT, TURNKEY
Your team is buried in operations and your numbers are stagnating?
This format transforms off-peak periods into measurable engagement opportunities.
WE KNOW YOUR SITUATION
You know it: match weekends, engagement is there. But Wednesday at 3pm? Radio silence. Your management compares your numbers with OM, your 3-person marketing team has no time to breathe, and you're desperately looking for ideas to fill the editorial calendar without blowing the budget.
You've tested formats, invested in creative content... but nothing sticks long-term. Not enough time to produce, not enough budget to outsource, and above all: no guarantee it works.
Meanwhile, the winter break arrives, the transfer window makes noise without your club, and your metrics dive. Management demands results. Your team is on the edge of burnout. And you know this can't go on.
THE SOLUTION: GOAT TOURNAMENT
The GOAT Tournament (TOG) is an interactive Instagram Stories format where your community votes for their club legends. 11 positions, 7 weeks per position = 77 weeks of content ready to publish. A single mechanic that solves 3 problems simultaneously: editorial calendar, engagement, and measurable ROI from month 3.
HOW IT WORKS
4 weeks of setup. Then your team is autonomous.
SELECTION OF 88 LEGENDS
In collaboration with you, we select 88 legends of your club. 8 players per position, 11 positions. We highlight your club's history: from founding icons to recent heroes. Your long-standing supporters will love it.
TEMPLATE CREATION
Stories templates adapted to your graphic identity. Matchup visuals, duel announcements, results, progression tables. Everything is ready to use, just publish.
STRATEGIC PLANNING
We plan the complete strategy: broadcast calendar, parallel content for feed and reels, hooks and copy for each duel. Your team knows exactly what to publish, when and how.
LAUNCH
First stories go live. The community discovers the concept, votes, debates, shares. The snowball effect begins. And your team? They manage it in 2 hours per week.
EXPECTED RESULTS
Visible results week after week: reach expanding, interactions exploding, community growing organically. Enough to impress your CEO with concrete numbers.
THIS FORMAT IS MADE FOR YOU IF:
- ✓ You are Marketing Director of a Ligue 1/2 club or multi-sports division
- ✓ Your team is overwhelmed and you're looking for formats that last
- ✓ Your management expects measurable results with a controlled budget
- ✓ You want to highlight your club's history without losing your long-standing supporters
- ✓ You're tired of guessing: you want a proven format that works
PROVEN FORMAT
Successfully tested on Flashscore: millions of interactions generated, engagement that doesn't wane week after week, community growing organically. The format works. You just need to adapt it to your club.
YOUR QUESTIONS
"OUR CLUB HAS A SHORT HISTORY, DOES IT STILL WORK?"
Yes. Even recent clubs have standout players, key moments, local legends. We adapt the format to your reality. 88 players can be found in any club with a minimum of history. And if needed, we adjust the number of positions to fit your context.
"HOW MUCH TIME DOES IT TAKE PER WEEK?"
2 hours max. Schedule the stories (already created), respond to votes, share the result. That's it. Your team doesn't create anything, they just publish. The design work is done upfront, once.
"WHAT HAPPENS AFTER 77 WEEKS?"
You start again with new categories: best matches, legendary moments, unforgettable goals, best seasons. The format is infinite. And your community already expects it — it's become a ritual.
READY TO TURN YOUR OFF-PEAK PERIODS INTO OPPORTUNITIES?
77 weeks of content. 2 hours of production per week. Measurable engagement.
Let's talk about your club.