Analyses — FDECHIARA
Breakdown of the best campaigns. Rebranding, Social Media, Branding. What works and why.
For several months now, Decathlon, the sporting goods giant, has launched a bold initiative that has been generating a lot of buzz. The brand now invites customers to return their used equipment in exchange for store credits…
Adidas, one of the most iconic brands in sport, recently launched a campaign that captured the attention of countless followers and micro-influencers on social media. Cheekily named after one of the most common requests the brand receives…
For the Women’s Euro final, Nike launched a bold campaign that immediately captured public attention and sparked strong reactions. Known for its famous "Swoosh" logo, the brand decided to transform it into something more meaningful…
Ahead of the 2022 World Cup quarter-final between France and England, British tabloid The Sun launched a provocative advertising campaign in the heart of Paris. Known for its sensationalist style…
The Super Bowl, one of the most watched sporting events in the world, delivered a memorable halftime spectacle. This edition saw Rihanna light up the stage, turning the performance into a marketing masterclass…
Honda Motor Company founder Soichiro Honda once said: "Failure is the best way to learn not to fail." This philosophy, deeply embedded in the brand's DNA, found a striking illustration in a recent campaign…
To mark its 90th anniversary, Lacoste launched a global campaign titled "Impossible Encounters", a tribute to nine decades of innovation, elegance and style. Known for its iconic clothing and the…
When it comes to women's football, one recurring argument keeps surfacing: "Not at the men's level." This deeply entrenched cliché continues to underestimate women's performances on the pitch…
What started as a simple Instagram moodboard transformed into a thriving company valued at $50 million. Emily Oberg, founder of Sporty and Rich, managed to turn a creative vision into a global brand…
Running wear store Distance recently made headlines with a truly audacious initiative: inviting Olympic athlete Méba-Mickaël Zézé to handle store security — but with a unique twist…
As an official supporter of the Paris 2024 Olympic and Paralympic Games, La Poste took an innovative approach to mark the event by producing a dedicated official stamp. To capture attention…
Antoine Griezmann is far more than just a footballer — he has become an iconic social media figure, especially on Twitter, where he transformed into a full-time "Twittos." Since the early days…
Every summer, transfer season is in full swing for football clubs, with each new signing generating massive attention on social media. These player announcements reach millions of…
Sportswear brand Umbro, well known for its football heritage, is in the midst of a major transformation. This year marks a turning point as the brand celebrates 100 years with a bold rebranding…
On August 28, 2024, at the Paris Paralympic Games opening ceremony, Orange made a powerful impression with a bold campaign created in collaboration with Publicis Conseil. As an official partner…
Sorare, the world-famous fantasy football app, is making waves again with an unprecedented competition placing Kylian Mbappé at the centre of the action. A true global football icon, Mbappé…