RATES — SPORTS MARKETING FREELANCE
Transparent pricing is a deliberate choice. In sports marketing, too many freelancers keep their rates vague — forcing clients into a quote process before knowing whether budgets are aligned. The foundations are here, clear, with no surprises. Prices vary based on format and scope, but the ballpark is visible from the start.
SOCIAL MEDIA MANAGEMENT
Operational social media management for clubs, federations and sports brands.
- Full social media management
- Monthly editorial strategy
- Community management
- Monthly performance reporting
Minimum 3-month contract recommended for measurable results.
- Existing presence audit
- Benchmark of 5 competitor accounts
- Full editorial strategy
- Tone of Voice per network
- 4-week content calendar
- Tools and templates
- 1h video debrief
Payment split: 50% on order, 50% on delivery.
MODULAR OFFERS
Standalone modules that can be activated independently or combined to complement an ongoing engagement.
- Live coverage strategy for a sporting event
- Real-time editorial schedule
- Platform-specific recommendations
- Full social media strategy
- Editorial pillars per network
- Format and frequency recommendations
- TOV definition per social network
- Do's and don'ts per platform
- Example phrasings
TURNKEY PACKAGES
Packages designed for sports media and clubs who want a structured digital presence without going through an agency.
- Full media hub infrastructure
- Distribution channel organisation
- Editorial recommendations
- Full match day coverage
- Pre/live/post content production
- Social media management on match day
- Post-event reporting
- Full digital brand identity
- Social media graphic guidelines
- Tone of Voice + editorial line
- Post templates
TRAINING & MASTERCLASSES
Sports marketing training for universities, business schools and teams. La Sapienza, Rome Business School, Rome City Institute, Fonderie de l'Image.
- Structured presentation + real case studies
- FFF, NFL France, Flashscore examples
- Q&A with audience
- PDF support
Travel within 50km of Paris included.
- Masterclass + group practical exercise
- Individual debrief
- Full PDF support
- Morning masterclass
- Afternoon practical workshop
- Personalised action plan
- Complete support materials
Recommended before a major event (World Cup, season kick-off).
- Structured course over the semester
- Individual student project supervision
- Grading and feedback
CONSULTING & ADVISORY
Strategic consulting, sports digital presence audit or custom training.
Applicable for one-off consulting, audits or short-term engagements.
CURRENT RETAINERS
These figures are shared for reference purposes, not as standard offers. Every collaboration is different — these retainers illustrate the ballpark for a full monthly management depending on the actual scope of the engagement.
FREQUENTLY ASKED QUESTIONS
What is the rate for a sports marketing freelance?
A sports marketing specialist charges between €450 and €3,000 excl. VAT depending on the format: €450/day for consulting, €1,500–3,000/month for full social media management, and €2,000 for a Strategy Sprint delivered in 7 business days.
Are these rates negotiable?
The rates shown are the 2026 base rates. Adjustments are possible based on volume, duration or project specifics. Multi-month retainers and multi-session training programmes are subject to personalised quotes.
What is the difference between the monthly retainer and the Strategy Sprint?
The Strategy Sprint is a one-off deliverable: in 7 business days, it produces a complete strategy ready to deploy. The monthly retainer is an ongoing service: management, publishing, community management and reporting every month. The two are complementary — the Sprint can precede a retainer.